Our Story
Our Story
Starting out in the industry in 2015, the team at Trail noticed first-hand how hard it was to
run an effective financial advice business. Generating leads, following up with prospects, and
effectively managing admin was a huge challenge for their previous financial advice business.
The hardest part of all? Clients were ready to do business online, but the advice industry was
not. The team looked everywhere for great software to accelerate sales for mortgage and
insurance brokers. The key detail here is 'great software', not some antiquated software built
15 years ago, based off an excel spreadsheet. They wanted something powerful yet simple,
something they could be proud of presenting to their clients. Meeting people face to face is
very important, but having the flexibility to work from anywhere, and do business with prospects
the way they want was an advantage the team knew they needed.
When they couldn’t find software that was right for their broking business, they built it
themselves. In under two years, while refining the product, their broking business settled over
$200mn in mortgages. The team achieved this without any prior broking experience. Over 70% of
their clients were advised and processed online, without ever meeting face to face. All of this
while testing and refining their software. Their goal has always been to make great financial
advice more accessible, which the team is uniquely positioned to achieve.
Chuck Slogrove, along with Ben Krebs & Jon Krebs sold their stake in the advice business to
double down on their vision to bring next generation software to brokers
around the world. They’ve packaged up the tools they used to run an extremely effective advice
business and are making them available to all mortgage & insurance
brokers for the first time. They are passionate about making great
brokers extraordinary.
Do you want to have more time to build meaningful relationships with your clients, and spend less time on admin? Do you want to generate leads more effectively, and close more business?
Why choose Trail?
Trail is not another faceless company. We're invested in your business, and want to see you succeed. We'd love to have a chat with you about how Trail can make a difference in your business.
The Operations Team
Chuck Slogrove
Director
Chuck Slogrove understands financial brokers, having previously successfully exited from his own financial advice business. He is a graduate in Finance from the University of Auckland. He is responsible for the direction of the business.
Ben Krebs
Director
Ben is in charge of Trail’s product and systems. He is responsible for ensuring Trail is secure, robust, and reliable. He has experience working at a Microsoft Partner company, and has an engineering degree from The University of Auckland.
Sarah Johnston
General Manager
Sarah has been working in the broker space since 2000 where she helped to establish the Westpac Broker Channel before moving in 2004 into helping financial advisers to grow their business. Of late she has been in senior management of managing and leading aggregation groups. Sarah is responsible for the implementation of the direction of the business.
sarah@gettrail.com
Warwick Slow
National Sales Manager
Warwick assesses whether Trail is the right fit for prospective users. He looks to understand the intricacies of each individual business show them the value Trail can bring to their unique ways of working. He is also in charge of organising office birthday parties.
warwick@gettrail.com
Madison Wei
Executive Assistant
Madison helps Chuck in enhancing task focus and operational productivity. She has a background in HR, accounting, account management and demonstrating IT software. Madison is also responsible for the well-being of all office plants.
madison@gettrail.com
Logan Solecki
Client Support Specialist
Logan's role is to support clients with their end-to-end use of Trail. He has a background in onboarding and supporting businesses in a range of CRM and SaaS software. In his free time he enjoys playing football and spending time with friends.
logan@gettrail.com
Angel Chessum
Client Support Specialist
Angel's specialty is supporting our valued clients in navigating Trail.
She is
responsible for delivering quality service and meeting users' needs. Angel loves flowers,
bubble tea and nice stationery.
Luna
Head of Barketing
The world's worst guard dog, Luna is a very enthusiastic greeter and will do literally anything for whatever it is that you're eating.
The Development Team
Farran Jonker
Product Lead
Farran's primary role is to bring new products to market and promote collaboration for awesome outcomes. His background in technology allows him to provide exceptional service and understand user needs. He is also in charge of keeping the office caffeinated with top-notch coffee.
farran@gettrail.com
Duy Dao
Development Manager
Duy is responsible for leading the development team, managing projects, and ensuring efficient and effective software performance with minimal impact on end-users. He had worked as a university lecturer and project manager in Vietnam for more than 10 years. Duy loves dancing even though he doesn't know how to dance.
Phoebe Rolfe
Product Owner
Phoebe is in charge of planning new projects for the software and aligning the needs of both advisers and the business to ensure Trail is the best it can be. She has a background in international business and marketing. In her free time she enjoys creating digital art.
phoebe@gettrail.com
Erica Danielson
Junior Product Owner
Erica is tasked with meticulously planning all of Trail's upcoming projects. With 3 years of experience supporting users on the Trail Support Team, she possesses a genuine passion for helping Trail become the best version of itself. Erica used to teach hula-hoop classes in New Jersey and loves gaming in her free time.
erica@gettrail.com
Lexi Xin
UX & UI Designer
Lexi is responsible for understanding users' needs and translate them into functional designs while balancing the business goals. She is passionate about product design, design thinking and systems thinking, and has a background in ecommerce and design education. Lexi loves to-do lists and crochet & she's a big fan of Seventeen.
Beep
Lap-happy Cuddlebug
Beep knows where to find that best lap! She is a great listener and attends to every cuddle and brushes - just make sure you put her on your lap!
The Vietnam Team
Su Pham Ba
Team Lead
Su is in charge of leading the Vietnam team and makes sure that everyone works and communicates well with the New Zealand team. Drinking coffee is his cup of tea.
Nam Nguyen
Software Developer
Nam works in the Vietnam team and is responsible for implementing new features and improvements for Trail. Besides programming, he's also passionate about travelling and playing e-sports.
Cuong Nguyen
Software Developer
Cuong is responsible for implementing new features and improvements for Trail. Cuong is a fan of mobile games when he has free time.
Thuan Nguyen Van
Software Developer
Thuan works in the Vietnam team as a software developer. He is responsible for implementing new features, improve old features for Trail. Besides programming, Thuan likes playing volleyball and cycling.
Kevin Nguyen
SQL & Software Developer
Kevin is responsible for extracting and replicating company data, loading it into various environments such as Data Import, Data Transfer, and Data Export. He evaluates the system's performance and resolves any issues before the data goes live, fulfilling his role in ETL. Apart from his programming expertise, he is crazy about football, traveling, and playing e-sports.
Tung Le Minh
FrontEnd Software Developer
Tung works for the Vietnam team as a front-end developer. He helps implement new designs and optimize front-end performance. He loves watching comedy shows and playing e-sports games in his free time.
The Philippines Team
Karl Luey Adaya
Finance Manager
Karl is an experienced accountant based in the Philippines with a global portfolio, having worked remotely with clients in the UK, US, Canada, Switzerland, and Romania. He manages the entire accounting process for Trail and KAN, ensuring accurate financial operations and tax filings with New Zealand’s IRD. A passionate traveler, Karl dreams of exploring the world and believes that his international experience in finance mirrors his love for seeing new places and cultures.
Nikko Sunglao
Data Engineer
Nikko is responsible for managing both company and client data, including Data Imports, Data Transfers, and Data Exports. He has dogs and cats but is more of a cat person. Outside of work, he is a musician and loves coffee.
Dulce Godoy
Trail Support
She joined as Trail Support in December 2024. She loves solving problems to provide an amazing experience for clients. Dulce always gives her best in everything she does! When she's not helping with tech issues or doing support, she's out enjoying yummy food or traveling to new places. She also loves spending time with Rambo, her adorable French Bulldog. Dulce dreams big and is always ready for a new adventure, whether it's work, food, travel, or cuddling with Rambo!
Leah Aboniawan
Virtual Support
Leah joined Trail in Sept 2024. She is responsible for helping the support team and provide assistance to any software questions, suggestions or bugs. In her free time she enjoys volunteering to feed, foster and rehome stray cats. She currently has 5 rescue cats and 2 dogs that she loves dearly.